During the day, the participants were already tweeting a lot, which was not limited by Philips. After the day, Philips deliberately carried out some actions to thank the participants and keep them involved. For example, everyone received a portrait photo with a big moustache. Some participants posted messages about this on vietnam phone number list Twitter, or shared this photo on their online profiles. There were also participants who talked about the day on their own blog . Lerou thinks this positive promotion by super promoters without framing by Philips is very important “it is worth much more to me than a bare number of retweets”.
Internal goal: management surprised by social media reach
Because the super promoters were mainly recruited via Twitter, Twitter was an important communication channel for the day itself. The participants tweeted extensively about their experiences during and after the day. This resulted in a direct reach of more than 10,000 people. These numbers appealed greatly to Philips management, because these people could be reached with a low budget. It showed within the company that the use of social media can have a great effect and that the large traditional budgets are not always necessary. The Male Grooming Day therefore also played an important internal role.
The search for social media returns
Lerou says that Philips, like almost all other companies, Conscious follow- is actively looking for good ways to use lenovo yoga 9i 2-in-1 multimedia test social media. The Male Grooming Day showed within the company how to combine customer experience and digital engagement in a fun way. The day provided very concrete insights about the super promoters and generated positive word-of-mouth on social media. Lerou wants to show what is possible within Philips with a multitude of these kinds of small pinpricks. “Internally, it is still a bit strange to do this, but it is another pinprick and opens the eyes. That was, in addition to getting to know american samoa business directory super promoters better, an important goal of the day,” says Lerou. In order to show within the company what is possible.