Finally, if we place these 2 flavors of interaction next to the digital migration outlined above, then my position is that wanting to support interaction in communication and organizational policy adds more to changing (i.e. improving) communication behavior than wanting to use conventional media to direct behavior . At least, if you want to support organizations in realizing the change. The media are no longer the message , as they were in the nineties of the previous century. Interaction is the change in our (digital) communication. The media can only report on this.
For clients and managers
A the exact same thing applies. Even though they often still follow their need for visible effects in the image formation pakistan phone number list (not infrequently to the annoyance of communication consultants who want to develop), the sustainable change of the coming years does not lie in having those effects . Because they are still changing constantly, as we have also seen for years. Effect-driven policy therefore also costs relatively much money. And especially if effects have to be ‘sexy’.
The added value of innovation in
A communication lies in the effective learning and being able to . Sustainable change deal with new atb directory interaction possibilities. Just think of The New Way of Working or Civil Servant 2.0 and the changes that these labels stand for. They are no longer about effects with media , but about high-tech: samsung launches the galaxy s24 fe in switzerland changing along with the environment, in which the digitalizing landscape is now filling up with interactive peoples.