What all speakers agreed on is the fact that the power of social media lies with the consumer. Companies that do not want to/cannot serve their customers via social media can no longer hide. Important social networks that, according to the speakers, prove to be very valuable are Twitter, Facebook and LinkedIn, also called ‘the big three’ by Dick Raman. But how can you use these social networks successfully? This question formed the common thread during this conference day.
´Social media has the power, or rather seizes the power´
These were the words that started the presentation by Jan Driessen, Communications Director of Aegon. Finding the truth is lagging behind the speed at which things are taken over and spread. Often, the interpretation of many of the messages is missing. The role of communication is changing. In the past, paraguay phone number list communication was ‘manageable’ and the organization was the sender of information. Nowadays, companies have mainly become recipients of information. According to Driessen, the half-truth or acceptable lie is being overtaken by the harsh tweets of everyday life. In this way, Aegon has also learned the hard way.
‘What are the risks
I but especially what are the opportunities of this fast, challenging, direct and tough world?’ atb directory Ensure a dialogue, know what is going on and then respond to it. Be proactive, ensure a positive ‘word of mouth’. According to Driessen, to achieve this it is necessary that social media information: are you going to use the google notebooklm tool? penetrates the capillaries of the organization. Ensure that management fully supports social media. But above all, be prepared! The social media revolution dictates that we How do you use social communicate differently. It is important to involve the organization in this, so set guidelines for employees, set a good example, admit your mistakes, know what you say
Martin van Kranenburg (of the
A company Since 1998), gave an interesting presentation with an important question: ‘ How do you turn searchers into bookers ?’. According to Kranenburg, marketers are becoming increasingly active in using Twitter to actually measure transactions; for example, Kwik-fit sells winter tires, Carglass scours tweets with the search terms ‘star in your window’ and Serviceparking.nl realizes five to ten transactions per day via Twitter.