In their effort to provide searchers with the best answers to their queries, search engines like Google analyze your website’s content to determine its quality.
While off-page SEO should not be neglected, on-page optimization should be the foundation for any organic traffic growth strategy.
Simply communicating your site’s relevance for specific searches can sometimes be enough to start ranking for your targeted searches.
12 On-Page SEO factors for better rankings
Here are 12 key on-page building blocks that search engines take into account when deciding where to rank your website.
1. Meta title tags
Meta title tags are HTML elements that define the title greece telegram data of a web page. They are a notable ranking factor, as confirmed by Google’s John Mueller.
Meta title tags are the header text that appears on search engine results pages, indicating the content of the page. For example, this is a meta title:
In addition to helping search engines understand your website, this critical on-page SEO element directly correlates with click-through rates and impacts customer success: how to win and keep customers organic traffic.
A well-optimized meta title should be concise, descriptive, relevant to the page content, and include the page’s main target keyword.
Each page should have a unique meta title that describes only it.
In most cases, Google will display the first 50- findl ist 60 characters of a page’s title in search results, so your title tag should fall within this range for maximum visibility.
The meta title describes the content of the page, but does not appear on the page itself.
The page title is the text that appears on the page to introduce its content to visitors.
However, Google is known to change the title and description in search results, so it’s good practice to keep the meta title and page title identical.
If you want to see your meta title tags, there are free tools available, such as Spotbibo’s Google Search Results Preview Tool .