Are you unsure about which analytics plugin to use – MonsterInsights or ExactMetrics?
Both plugins offer similar features but differ in user experience and support. We use both plugins on our websites and can give a real and unbiased review of both plugins.
In this guide, we’ll compare ExactMetrics and MonsterInsights side by side so you can choose the right plugin.
Here’s a table of contents to navigate through the post:
- Overview
- Highlights and Features
- Pricing plans
- Support and documentation
- Verdict: Which one to choose?
Overview
MonsterInsights
MonsterInsights is hands down the best WordPress analytics plugin on the market. It makes it super easy to set up and start analyzing your content .
The plugin provides real-time analytics that are accurate. Once installed, you can view detailed reports for tracking forms, eCommerce, blogs, and more. You can also easily set up custom dimensions, even if you’ve never used Google Analytics before.
The plugin has a 4.6/5 rating and is verified by WPBeginner. So you know you can trust that this plugin is good.
ExactMetrics
ExactMetrics is a premium WordPress analytics plugin trusted by over 1 million WordPress sites. It’s easy to use, even if you’re a beginner, and you’ll love the intuitive dashboard. You can connect your site to Google Analytics in minutes. Then, you’ll see insights about your pages, ecommerce, and affiliate ads right in your WordPress dashboard .
It easily integrates with popular WordPress plugins like WPForms, WooCommerce, Yoast, MemberPress, and Easy Digital Downloads .
That’s a quick overview of the two plugins. Now let’s dive deeper into how easy ExactMetrics is to use compared to MonsterInsights.
Ease of use
MonsterInsights
MonsterInsights comes with a startup wizard that helps you set up Google Analytics the right way, according to your website’s theme.
When you install the plugin on your website, you can access the dashboard from your WordPress admin panel.
The dashboard is incredibly easy to use. You’ll see reports neatly lined up in the top menu, like this:
These reports include:
- Publishers
- Search Console
- E-commerce
- Dimensions
- Forms
- Real-time reporting
- SiteSpeed Report
You can switch between different reports to get data about different aspects of your website, such as your blog or online store.
ExactMetrics
ExactMetrics also comes with a startup wizard so you can set up analytics on your website in minutes. Setting up event tracking and ecommerce tracking can usually take several days. But with ExactMetrics, it’s as simple as a few clicks.
You can then access your dashboard and view your reports to see important statistics such as:
- What country are your website visitors from?
- What are they most interested in?
- What device they are using, their age, gender
- and more
You’ll see demographic reports, behavior reports, content reports, and ecommerce reports so your data is automatically organized for you.
Verdict: MonsterInsights is our #1 pick here. It offers a more intuitive dashboard that makes it easier to find what you need without wasting time.
Now, we will take a look at the features offered by both plugins.
Highlights and Features
Both plugins allow you to set up Google Analytics in less than 5 minutes. Check out our guide: How to Set Up Google Analytics 4 in WordPress .
That said, let’s take a look at what these plugins have to offer:
MonsterInsights
1. Accurate statistics
MonsterInsights data is accurate as all data is pulled from your Google Analytics account. The plugin even displays real-time statistics to show you how many users are active on your site, where they’re coming from, and so on.
2. Advanced tracking
In addition to regular reporting, MonsterInsights also supports advanced tracking. This includes:
- Outbound Link Tracking
- Affiliate Link Tracking
- Improved link attribution
- File Download Tracking
- Scroll tracking
- Google Amp Tracking
- Logged-in user tracking
- User ID Tracking
- Tracking author/post type/publishing time
- Category/Tag Tracking
- Media Tracking
- Custom Event Tracking
- and much more…
Whatever you need to track on your website, there’s a good chance MonterInsights already lets you do it.
4. Custom reports
With MonsterInsights, when you open your WordPress admin, you’ll be greeted with analytics data in a neat dashboard. You’ll never have to search for those insights again.
You can then receive weekly email summaries belgium phone number library delivered straight to your inbox, so even if you’re not logged into your site, you’ll still have a general idea of what’s going on.
You can customize your date ranges and export your reports as PDFs. The plugin even lets you add your own logo to any report. This is perfect for agencies that want to white label their reports for clients.
One highlight worth noting here is that MonsterInsights will give you actionable insights based on your website data. This will help you take action to get more traffic, increase engagement, and more.
5. Advanced Growth Tools
When you choose MonsterInsights, you’ll have access to growth tools to build and improve your website. Here are some of the tools we highlighted:
- Headline Analyzer
- Popular products
- Smart URL Builder
- User Journeys
Access to these growth tools and add-ons will depend on the premium plan you subscribe to.
These are the main highlights of MonsterInsights. Next, we’ll take a look at what ExactMetrics has to offer.
ExactMetrics
1. Real-time statistics
You can get insights into your website and marketing campaigns in real time to see:
- Live Events
- Viral marketing
- Flash sales
- Product launches
- Social Media Campaigns
- And much more!
Tracking Affiliate Links and Ads
If you make money blogging and promoting how to fix application error affiliate links, you’ll love the affiliate link report. You can see which links are getting the most clicks and generating the most revenue. This will show you which affiliates your audience is responding to so you can focus on the ones that are generating revenue.
Likewise, you can see how your ads are performing to make strategic decisions about whether to continue with the program, which ads to promote, and so on.
Advanced reporting
With ExactMetrics, you can access all phone list the important reports you need and configure custom dimensions to expand your insights.