There are different ways you can drive traffic to your website. For example, you can place an ad on Instagram and Facebook. You can also use SEO to drive traffic to your blog post and then drive them to buy your product from there.
Whatever you choose, the most important thing is to have a dedicated landing page to sell your product or service.
This gives you a central location to drive traffic from multiple channels. You can use this page to explain your product, its benefits, the pain points it solves, and the offerings you have to offer.
This page is essential for any online business. You may even need multiple sales pages if you have different products to offer.
You can create a sales landing page in less than 5 minutes using SeedProd .
SeedProd is an easy and powerful WordPress page builder plugin. It comes with several page templates that you can use to create the perfect sales page without writing any code or hiring a developer. These templates are already optimized to increase conversions.
Additionally, there is a drag and drop builder to easily customize the page.
First, you can install and activate SeedProd Lite on your website. This is a free plugin that is available in the WordPress repository. However, if you want advanced features and WooCommerce integration, you will need to subscribe to the premium version of SeedProd .
Then, from your WordPress admin dashboard, you can navigate to the SeedProd dashboard.
Here you can set up your sales page by clicking the Add New Landing Page button . This will open a library of templates. You can use the filters to view the sales templates .
Once you select a template, you need to add a name to your page and head to the drag-and-drop editor. Here, you can easily customize the page with new blocks, text, images, background, calls to action (CTA), and more.
You’ll also see a section for WooCommerce blocks. You can add buttons and grids that include add to cart, checkout, product grid, recent products, sale products, and more.
For more detailed steps, see: How to Create a Sales Page in WordPress (Step by Step) .
Once this page is set up, you can add this page URL to ad campaigns, blog posts, and even your Instagram bio link. This way, you can optimize traffic from different channels to land on a single page on your website.
Using SeedProd, you can also set up a thank you page or an order confirmation page.
Optimize conversions
Next, you’ll need to add elements that help you capture leads and optimize conversions. The best tool for this is OptinMonster .
OptinMonster is the most powerful lead generation and conversion optimization tool for WordPress websites. You can create all types of campaigns, such as popups, scroll boxes, floating bars, slide-ins, and even coupon wheels.
We chose OptinMonster because of its incredibly powerful targeting rules. You can make your campaigns appear based on different factors:
- Device (desktop, cell phone, tablet)
- Geographical location
- Date and time
- New user or returning user
- What page they are viewing (product page, home page, blog)
- What referral source it came from (Facebook, Instagram ad, Google search)
- If the user added items to the cart
- If the user is about to leave the site
- If the user has scrolled a certain percentage of the page
These are just to name a few. You can even run a follow-up campaign if the user has already engaged with the first pop-up.
You can add these rules with just a click of a button. And you can combine as many rules as you want to focus on your target audience.
With OptinMonster, you can target users at the right time, when they’re most likely to convert. For example, you can create a discount coupon that will be displayed if a user has added items to their cart and is about to leave your site without completing the purchase.
The discount coupon would serve as an incentive for them to check out now. You will increase your chances of recovering this abandoned user and converting them into a new customer.
OptinMonster is designed to be easy for anyone to use, even if you’ve never created this type of campaign before. If you want more details, follow this tutorial to set it up: How to Fight Shopping Cart Abandonment with Exit Intent .
Step 4: Add Upsells and Cross-sells
If you want to increase your average order bosnia and herzegovina phone number library value or get customers to purchase a premium version, you can use cross-selling and upselling techniques.
With cross-selling, you can show recommended products that a user might also want to buy based on what they have in their cart or on the product page they’re viewing. For example, if a user is looking at a washing machine, you can show them other related products, such as a washing machine stand, a cover, detergent, and other necessities.
Upselling allows you to showcase a premium version of the product that the user might be interested in. If the user is looking at a basic top-loading washing machine, you can show them other high-quality options, such as a front-loading machine with lots of features or a washer-dryer combo.
There are plugins that allow you to add this feature to your website with just a few clicks. For example, you can use the YITH Frequently Bought Together plugin .
We also recommend WooFunnels . The plugin comes with advanced features to automate upsells and cross-sells. You can create dynamic order skips to show different offers based on the user.
You can have recommended products or offers appear based on cart items, cart total, shipping options, and so on.
For more options, check out our guide: 7 Best WooCommerce Upsell & Cross-Sell Plugins .
Step 5: Add Social Elements
If a website visitor isn’t ready to buy fresh reinstallation of minecraft from you, you can still keep them as a potential lead. They may just need a little more time to trust your brand and buy your product.
At times like these, it’s best to get them to follow your social media pages. When they see other people interacting and commenting on your posts, it builds trust and confidence because they know that other people trust your brand.
Most website builders, including SeedProd, allow you to add social media icons and links to your posts and pages.
You can create links to Twitter, Facebook, Instagram, YouTube, LinkedIn, and more. This makes it easy for users to connect with you on other platforms and learn more about your brand before they become paying customers.
You might also be interested in learning more about using social proof on your website to influence visitors’ purchasing decisions. You can add testimonials, reviews, and recent sales notification pop-ups to increase user trust. See: How to Add Social Proof to Your WordPress Website .
Step 7: Set up automated emails
Again, if a user isn’t ready to buy, you can capture the lead as an email subscriber. You can then nurture a relationship by sending helpful tips and new blog posts, product catalogs, and alerts about sales or price drops.
You can also opt customers in to receive marketing emails when they’re on the checkout page. This will help you bring them back at a later date.
You can use OptinMonster to get people to sign up for your newsletter. There are pre-made templates you can use to set this up in minutes. You can even add lead magnets , like a free eBook or a discount, to make it worthwhile for the user.
This will help you retain visitors who would phone list otherwise have abandoned your site and never come back.
The best part is that you can use targeting rules to get qualified leads instead of just random users who will never buy from you.
Additionally, OptinMonster allows you to integrate your email account, so anyone who signs up will automatically be added to your contact list and any welcome or drip campaigns you’ve set up with your email service provider.
You can use segmentation to create separate email lists based on what they’re interested in.
See: How to Create Stunning Optin Forms for WordPress (Step by Step) .
Once you’ve captured these leads, you can set up automated email campaigns in your email account. Our #1 email service is Constant Contact .