Want to create a sales funnel for your website, but don’t know where to start?
Typically, to create a sales funnel, you would have to hire a sales and marketing expert to set it up for you. But we’re here to tell you that’s no longer the case.
There are tools that allow you to set up a sales funnel with automated processes to drive sales and profits. So you don’t need to have experience in marketing, conversion optimization, and website automation.
Follow this step-by-step guide to create a high-converting sales funnel that actually delivers results.
To start, let’s clarify what a sales funnel is and what you need to make it work.
What is a sales funnel?
In simpler terms, a sales funnel is a customer journey from landing on your website to completing a purchase.
Any funnel creates a clear path for users to follow so they can progress step by step to take an action on your website. So, for example, if you have a lead funnel, it will take a user step by step from reading your blog to subscribing to your newsletter.
A sales funnel undoubtedly helps increase conversions and sales , but it also brings many other benefits:
- Breaks the user journey down into steps that are easy to track and improve
- Provides users with a clear path to follow (also called the buyer’s journey)
- Turns visitors into loyal, returning customers
- Automates processes, reducing administration time
- Integrates tools and platforms for better management
With a sales funnel, you won’t have to guess what works and what doesn’t. You’ll have a strategic plan to improve sales and grow your business.
4 stages that every sales funnel needs to have
Your online store probably already has a sales funnel that you’re not familiar with. Maybe you just need to improve your existing funnel.
For example, you might be using content marketing where users land on a blog post, click a product link, view the product page, check out .
That’s a sales funnel. But is it working for your business? Is it actually generating sales? What can you do to improve it? What else can you add to the funnel without disrupting the user experience?
This is where you need to know the 4 basic stages of the sales funnel (known as the AIDA framework):
- Awareness stage: In the first stage, the visitor becomes aware of your brand. This could include a product, service, offer, or your company as a whole. Here, you want to capture the consumer’s attention using blog posts, SEO results, ads, tweets, Facebook ads, and so on. At this stage, your users are at the top of the funnel and you want to attract potential customers to your website.
- Interest stage: The visitor becomes a potential customer because they are now interested in the benefit you offer. Your product may solve a problem they are facing or your service is what they are looking for. You want to add good content and provide new leads with clear and crisp information. This will help them understand what your brand actually does and how it can help them.
- Decision stage: The prospect is deciding whether or not to buy from you. They may start researching your brand’s offerings, checking online reviews, and reaching out to your sales team. This is the best time to explain how you’re better than your competitors and offer discounts or freebies . You can even make the offer time-sensitive, such as if they check out within the next 15 minutes, they’ll get 25% off.
- Action Stage: Now we’re at the bottom of the funnel. The visitor takes action to buy your product, sign up for your service, or become a member. They move from visitor to customer.
Just because a customer takes action bolivia phone number library doesn’t mean your funnel has to end. The funnel can continue through different stages to keep the customer engaged with your brand.
You can get them to opt in to receive marketing emails and your newsletter. You can then send emails to share new blog posts , alert them to sales and promotions, and send them your catalog. This way, you can keep them coming back to your site for more purchases.
The idea is to create a continuous path that directs website traffic from awareness to action.
That being said, let’s take a look at the top sales funnels that work for most websites.
Examples of good sales funnels
There are plenty of tutorials out there that show you how to set up a sales funnel, but the truth is that there is no “one size fits all” sales funnel.
The sales process and marketing strategy that works for your store may not work for another. You need to figure out what best helps you convert visitors to customers on your website.
If your customers are most active on social media, start there and direct them to your website.
Here are 5 sales funnel examples you can use:
1. Landing Page ” Checkout Page ” Upsells and Cross-sells ” Thank You Page
2. Blog Post » Optin Form » Email Series » Product Page » Checkout » Confirmation Page
3. Landing page ” Chatbot ” Sales rep ” Offers page ” Checkout ” Newsletter signup page
4. News Article ” Membership Registration Popup ” Checkout ” Account Dashboard
5. Instagram Post » Link in Bio » Offer Page » Registration Form » Payment Gateway » Thank You Page » Confirmation Email
This way, you can create a sales funnel that works best for your business. Below, we’ll show you the easiest way to set up your sales funnel in WordPress.
How to Set Up a Sales Funnel in WordPress
We’ve created this 6-step guide to setting how to update amd drivers up your first sales funnel that actually gets results.
Step 1: Get the Right Tools
If you want to create a sales funnel that actually works, you’ll need the right tools. So, to get you started, let’s list the best free and paid tools you can use.
SeedProd : The best landing page builder with eCommerce features, payment gateways, lead generation blocks, and sales funnel options.
OptinMonster : The best conversion optimization tool to target users at the right time and place to take action on your website.
WPForms : The best form builder for WordPress that lets you create any form you need, including opt-in, registration, login, appointment booking, reservation, and more. You can even create product catalogs and accept online payments without an eCommerce setup.
WooFunnels : Upsell and cross-sell products to increase average order value and boost sales.
MonsterInsights : The best analytics plugin to track and monitor your sales funnel.
We’ll focus on these 5 tools here, which are perfect for beginners, small businesses, and entrepreneurs. For more options, check out our guide: 35 Best WooCommerce Plugins to Boost Sales Fast .
Next, we’ll set up a sales funnel with safety phone list nets to capture leads who are dropping off along the way without checking out. Here’s the path we’ll follow:
- New and returning visitors – Set up a landing page to welcome them and introduce your product, service or offer
- User didn’t checkout? – Optimize conversions with an exit pop-up to reengage abandoned users.
- Is the customer checking out? – Show upsell and cross-sell campaigns to increase order value
- Visitor not ready to buy? – Display social icons and opt-in form to subscribe to a newsletter
- Is the subscriber interested in the newsletter? – Trigger an automated email campaign to nurture a relationship
- Is your funnel working? – Monitor and track your sales funnel to find areas for improvement.