Social media are causing many changes, also for large companies. There is much more possible than responding to negative messages with your webcare team. However, many companies are still searching: what exactly can you do with it? I interviewed Patrick Lerou from Philips about the way in which the company got to know its super promoters better and involved them in its new campaigns, how social media played an important role in this and what results you can achieve with a small budget and a sincere approach.
This is what you can learn from Philips’ approach
Superpromoters are important customers. They are not only enthusiastic about your brand, but also uruguay phone number list have a large network in which they share that enthusiasm and in which they have influence. It is important for brands to understand these customers well and to involve them in your brand. Philips has been actively working with its superpromoters for a number of years. They do not only use large campaigns, but also small incentives, for which social media are used. They recently organised a superpromoter day around Male Grooming for men who are actively involved in shaving. Patrick Lerou, Customer Experience Leader Benelux at Philips, explains how his company organised this day. Both Philips’ approach and the insights from the day offer good lessons for other companies.
Get to know your super promoters better
The aim of the day was to get to know the men who are actively involved in shaving as part of their high-tech: samsung launches the galaxy s24 fe in switzerland lifestyle better and to bring the Philips brand closer. Philips wanted to know more about what is going on among this group and use these ideas in its new campaigns. To achieve this, a special Male Grooming day was organised at the Philips factory in Drachten, where the shavers are made.
A customers who registered their device yielded little. However, one call on Twitter immediately led to american samoa business directory sufficient interested parties for the day. It turned out that there were many people on Twitter with a huge commitment to the brand. They were all prepared to come Social media more to Drachten for a whole day to think along and share their experiences.