Sales through social networks more subtle

Not only because of the optimization of time and resources that AI tools give us! but also because of all the possibilities they offer at a commercial level. To put it simply! making good use of artificial intelligence can help you:

Analyze customer consumption trends from previous years. And! with this! predict what their needs will be and anticipate how to solve them. This is what we commonly understand as personalized suggestions.
Optimize digital marketing campaigns and find the right social networks buy phone number list keywords faster and more accurately.
Get ideas to create personalized content. In this sense! it is important to use AI as a tool to take ideas as a basis. Then! it is essential to add an emotional component to reach your customers.

Define behavioral patterns based on the analysis of large volumes of data+

Transparency and data privacy
Users increasingly value receiving transparent information regarding their data. And by this we do not only mean knowing what personal data will be used for! which is a key factor of trust for consumers. They also expect to have clear and transparent information about other data of general interest that affect their purchasing decisions. An example can be found in the energy sector.

Designing a good digital marketing strategy would involve being protonmail vs gmail: the ultimate comparison guide transparent about prices. This way! the customer will be able to choose which company to choose with all the information at their disposal. In other words! users must feel that they have control over their decisions. To do this! they require clear and truthful information. At the same time! they need to know that the data they share with a company will be handled in a secure and controlled manner. It is! basically! a question of transmitting trust.

Personalization! on a new level

Brands are clear about the importance of offering personalized customer service! that is undeniable. However! that is no longer enough. Digital marketing trends are moving towards super-personalization . Now! we must go a step beyond the personalization that! in one way or another! everyone offers.

Companies that manage to offer solutions designed almost to their customers’ specifications will have a clear competitive advantage over the rest. Knowing what each person needs and how to tell them that you have the solution to their problems is a great sales trigger. Having tools such as virtual assistants or WhatsApp and Telegram channels is key to this super-personalization. If your customers are special! make it clear to them.

Social media is the most direct communication channel between ar numbers companies and users. This is why many businesses use it as a sales channel! both directly and through influencers . In fact! business profile pages on social media are increasingly similar to e-commerce platforms.