What is a sales page and why is it an essential part of your sales funnel? The purpose of the sales page is to convert website visitors into buyers by clearly stating the essential issues for decision-making. However, a functional sales page is not only a straightforward description of your product or service. In order to function as expected, the sales page must face the customer’s pain points, challenges and problems without blaming or belittling the reader.
What is a sales page and why is it an essential part of your sales funnel?
The thought of creating and writing a sales page can cause gray hair. You may have thoughts like:
- “I can’t write well enough.”
- “I don’t know what to write on the sales page.”
- “Does it matter how the sales page is visually designed?”
- “I don’t want to write long sales texts when I can’t read them myself…”
- “I don’t have time to write, so I’ll do it at a better time.”
- “I don’t want to push and shove, but I trust that customers will buy based on the description alone.”
- “I dare not promise too much.”
- “Another new thing that needs to be done…”
I understand more than well that you UK Phone Number List don’t want to do more, but less. And that’s why the sales page is so great. A well-made sales page can bring you more sales with less effort.
Take, for example, the life coaching service
The entrepreneur offers personal coaching for busy working mothers. Although the target group has been clearly thought out in a way, other challenges can become a problem for a potential buyer, such as:
- feeling of inadequacy at home and at work
- bad conscience that after work mom still takes her own time
- uncertainty about whether the spending of money will cause a dispute with the spouse.
If the service is only described in terms of what the customer receives during the training, the purchase decision will not be made, because other questions Phone Number List and uncertainties in the customer’s mind are not addressed.
A good and well-executed sales page therefore anticipates and deals with possible objections. It is very typical for busy mothers to think that “this is suitable for those whose children are already older, but I have two kindergarten-aged children and there is no way I can take time for myself”. Understanding and anticipating such questions on the sales page builds trust, increases credibility and lowers the purchase threshold.
Either you checked this out: 101 ways to get more business online
