As consumers move more strongly online. several companies have accelerat the introduction of digital services. According to estimates. at the beginning of 2020. online shopping accelerat by ten years in 90 days. The situation creates new challenges for your company and your customers. Your customers now have more alternative products via the network and access to a huge amount of product information regardless of the time of day.
Always know what they want
Consumers dont but now they have the tools to find a product or service. For your company. the situation creates an opportunity to present the products. but the challenge business email list is how the customer finds your product and how you convince them to make a final purchase decision. In this blog post. we discuss the path to purchase and how Googles paid advertising supports your customers progress along this path. Lets examine the issue using the five-phase MRACE© model .
The purchase path may no longer
The model consists of the following steps 1 reach. 2 act. 3 convert. 4 Engage and 5 measure As a result of the flood of products and information. be as straightforward Phone Number List as it us to be. Today. the most significant variable in setting the touch points for the purchase path is the buyer himself. To create effective marketing. you ne to know your customers and understand their behavior. Defining buyer personas helps in understanding the buyer .
Leave a Reply