Measure and Analyze Video Marketing Performance

Engagement : this goal allows your business to. Show your ads to people who are most likely to engage. With or follow your company and increase. The number of subscribers to your company page.

Video views : this goal allows your business. To get your video in front of the people. Who are most likely to receive it.

Lead generation : this goal allows businesses. To show their ads to measure and analyze video marketing. Performance people who are most likely. To fill out a lead generation form.

Website conversions : this goal allows your business. To show your ads to people who are most likely to take. Action on your website that is valuable to your business.

Job applicants : this goal allows businesses. To show their ads to people who are most likely. To see or click on their job ads and apply.

Select a goal and define your goal

An advertising campaign can’t be effective without specific goals, and there are no monitoring metrics or goals to focus your strategy on. That’s why it’s essential to create ads with LinkedIn ads. In this step, you need to decide what you want your audience to do when your ad appears in their News Feed.

Goals on LinkedIn are set and perfected so that your campaigns call lists can be perfectly optimized accordingly. Goals are broken down into three sections based on the buyer’s journey: awareness, consideration, and conversion. The goals of the mentioned categories are:

Brand Awareness: This goal allows your business Measure and Analyze Video Marketing Performance to reach more people and tell them about their services or products.

Website visits : This goal allows your business to reach the people most likely to click on your ads and drive traffic to your marketing landing page or website.

Create Pillars and Support Clusters

To create high-quality content that aligns with your content pillars, use your content topics as a baseline. Then create a supporting cluster that links back to the pillar page.

Pillar pages should cover a wide range of topics and target the most competitive keywords.

Cluster pages, on the other hand, target Phone Number List more specific keywords with less competition and should be located one click depth deeper than the main page.

This approach helps Google understand the connections and context between pages.

“Make sure your topics are relevant and connected to each other. This shows Google your expertise on the topic and makes it easier to rank,” says Jacob Rudnick, director of content marketing at ActiveCampaign .