Create a LinkedIn Page
A free and easy way to build your brand on LinkedIn is with a LinkedIn Page. All you need to get started is two things: an account on the platform and a verified email address. Your email address will be used to verify that you are authorized to create pages on behalf of your company.
Some of the essential benefits of a LinkedIn Page are running sponsored content and sponsored messaging campaigns through Campaign Manager. Additionally, having high-quality content published on your LinkedIn Page will improve your business’s bids in LinkedIn ad auctions. This is because LinkedIn Relevance Score rewards marketers who regularly post content that receives a lot of likes, comments, shares, and clicks.
LinkedIn’s advertising platform is called Campaign Manager. The platform walks users through setting up
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Create a Campaign Manager Account
LinkedIn advertising operates on a bid-based system. You need to set a budget and bidding strategy that matches your campaign goals. LinkedIn offers both cost-per-click (CPC) and cost-per-impression (CPM) bidding options.
When setting your budget, consider your campaign goals, target audience, and campaign duration. You should also consider competition for your target audience, which cell phone number list can affect your advertising costs.
In addition to setting your budget, you’ll also need to choose a bidding strategy. With CPC bidding, you pay each time someone clicks on your ad. This option can be effective in driving traffic to your website or landing page. With CPM bidding, you pay every time your ad is shown to 1,000 people. This option can be effective for increasing brand awareness or promoting a new product or service.
Set your budget and bidding strategy
Including all search intents within a topic cluster ensures that you have all your bases covered.
Once you’ve organized your topics, group them into different stages of the buyer’s journey. This allows you to tailor your content to the needs of your prospects at each stage of the funnel.
If you need Phone Number List help generating relevant topics, you can use tools like Writerszen or SurferSEO to optimize your content.
Next, create content pillars that align with your business goals and serve as a framework for your content strategy.
Assuming the top keyword is ‘drift chatbot AI’, the customer journey can be as follows:
Top of the Funnel: “What is Chatbot AI?” (Problem recognition)
Middle of the Funnel: “Best Chatbot AI” (Solution Awareness)
Bottom of the Funnel: ‘Drift Alternatives’ (Product Awareness).
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