Marketers rank LinkedIn as one of the top five most popular social media platforms. It’s a great place to advertise your business, whether you’re in a business- to- business (B2B) or business-to-consumer (B2C) industry.
LinkedIn is more expensive than Instagram and Facebook. However, you can target narrow audiences based on their education, occupation, industry, and other attributes to more perfectly match your ads. This targeting feature allows businesses to reach individuals in specific target industries, making it a worthwhile investment.
Planning a great LinkedIn lead generation campaign is very important, and you can use our LinkedIn bidding strategy guide to get maximum results.
This article walks you through simple, step-by-step instructions on how to create the perfect ad campaign to achieve the reach you want on LinkedIn.
Create a Campaign Manager Account
LinkedIn’s advertising platform is Campaign Manager. The platform phone lists free walks users through setting up their first campaign after creating a free account.
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Your account in Campaign Manager allows you to select goals, define target audiences, and have complete control over your campaigns. It’s important to connect your LinkedIn Page with your new account.
Create a LinkedIn Page
A free and easy way to build your brand on LinkedIn is with a LinkedIn Page. All you need to get started is two things: an account on the platform Phone Number List and a verified email address. Your email address will be used to verify that you are authorized to create pages on behalf of your company.
Some of the essential benefits of a LinkedIn Page are running sponsored content and sponsored messaging campaigns through Campaign Manager. Additionally, having high-quality content published on your LinkedIn Page will improve your business’s bids in LinkedIn ad auctions. This is because LinkedIn Relevance Score rewards marketers who regularly post content that receives a lot of likes, comments, shares, and clicks.
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