Back in the 70s, Burger King highlighted its iconic slogan “Have it Your Way” based on a catchy “jingle” that ultimately became absolutely iconic beyond the seas. The famous American hamburger chain has decided to go back in time and travel to the 70s to light a new campaign that draws on the same spirit of that irresistibly contagious old “jingle.” Under the slogan “You Rule” , Burger King’s latest campaign in the United States is signed by the independent agency O’Keefe Reinhard & Paul (OKRP), which became the company’s lead agency on the other side of the country. puddle last April.
The You Rule slogan is part of Burger King's new positioning
“We pay tribute to the greatness of the industry email list brand past and present while simultaneously making it clear that it intends to look forward ,” explains Tom O’Keefe, founder and CEO of OKRP, speaking to AdWeek . According to O’Keefe, “You Rule” is a new iteration of the “Have It Your Way” motto , but with a fresher twist that gets people thinking beyond custom orders. In the United States and aims to make its way into all touchpoints or points of contact with the customer, from traditional advertising to the “customer experience” at the point of sale. .
Burger King has faced a plethora of changes over the past two years
Changes over the Fernando Machado, who Phone Number List was CMO and architect of the brand for several years, got off the ship in 2021 . And at the beginning of this year the company, once linked to the David agency in its small homeland, decided to hand over its account in the United States to OKRP, with whose hand Burger King has decided to take a new direction, which is clearly palpable in the new brand campaign. In this campaign OKRP and Burger King decided to rely on music to connect more emotionally with the consumer and put them at the center of everything the company does.
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