Data-driven optimization

A high frequency of undeliverable mail . However. Is an alarm that should not be underestimat and should immiately lead you to update and check the database. If your messages are forward often. You’ve made it! You’re communicating the right information. Promoting interesting and valuable content offers. And leads want to share it with their network. Data-driven optimization email marketing is a perfect example of how the roi of a strategy can be 100% measurable.

The data is not only us to

Demonstrate the capacity of a working group. But also to optimize campaigns. Duplicating what works and optimizing or eliminating what does Business Database not produce the desir results. Thanks to the study of statistics. Each new campaign can be better than the previous ones. With a view to continuous optimization. In particular. Lead nurturing can be tiring. But the margins for improvement with respect to the opening rate and click-through rate of emails rich in ucational content are such that it is always worth giving it a try. Why are b2b dem campaigns suffering from a performance point of view?

The reason is that there is no

Possibility to copy & paste a message suitable for all prospects. The risk of a generic and massive sending is being report as spam or in Phone Number List any case being perceiv as annoying by the audience you want to conquer. These are not only consequences from the point of view of brand reputation . But also the risk of compromising the reliability of all emails in the eyes of email providers. With the right planning and the addition of creativity and commitment. Email marketing can become a truly effective tool for increasing customer retention.