To create high-quality content that aligns with your content pillars, use your content topics as a baseline. Then create a supporting cluster that links back to the pillar page.
Pillar pages should cover a wide range of topics and target the most competitive keywords.
Cluster pages, on the other hand, target more specific keywords with less competition and should be located one click depth deeper than the main page.
This approach helps Google understand the connections and context between pages.
“Make sure your topics are relevant and connected to each other. This shows Google your expertise on the topic and makes it easier to rank,” says Jacob Rudnick, director of content marketing at Active Campaign .
Win with Topic Clusters
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You don’t have to limit yourself to just blog posts. Consider diversifying your content into other formats, such as videos, podcasts, or templates. For example, you could create a how-to video or appear on a podcast to discuss the topic and interview other experts. The more diverse your content, the greater your potential customer reach.
After you create your first cluster, don’t forget to deploy it. Search engines are just one channel. Share content across various customer touchpoints.
The Customer Journey Can Be Structured as Follows
What objections might this segment have to purchasing your product?
Including all search intents within a topic cluster ensures Phone Number List that you have all your bases covered.
Once you’ve organized your topics, group them into different stages of the buyer’s journey. This allows you to tailor your content to the needs of your prospects at each stage of the funnel.
If you need help generating relevant topics, you can use tools like Writerszen or SurferSEO to optimize your content.
Next, create content pillars that align with your business goals and serve as a framework for your content strategy.
Assuming the top keyword is ‘drift chatbot AI.
