Identifying your dream reader makes it easier for you to write targeted content for people who are your future potential customers. It is enough if you have 2-3 dream reader avatars.
The Unelma reader is not the same as a buyer profile or a customer avatar. The Unelma reader is a lighter version of them. You cannot turn every reader into a customer, so the “description” or “profile” of the dream reader should be broader.
When writing to one of your dream readers, imagine that they are sitting across from you. Write to him as you would talk to him. In this way, you get a more human-like and conversational text .
By identifying 2 – 3 different types of dream readers, you can relate the content of your blog to suit them. After that, you can create a profile of 1-3 dream customers from the readers.
Without identifying your dream customer, there is a big risk that you will write a blog for a target group that is interested in the topic but is not willing to buy your products and services. This target group typically includes colleagues and competitors.
In order to get the most out of your business blog, you should identify your dream readers and potential customer target group, write content that interests them and help them solve small and acute problems.
These small and acute problems are typically barriers to purchase and can cover a very wide range of problems. You will recognize these when you get to know your own customers and your dream readers.
You might also like: Four rules I follow on my blog to get more sales
Usability and user-friendliness of the company blog
The user experience can be divided into two different parts:
- what kind of image the blog and website create for the user,
- how easy is it to navigate the site?
Image of a company blog
What kind of feeling or feeling do you want to create for the visitor? Do you want the reader to just linger on the blog and then go somewhere Hong Kong Phone Number List else (maybe even to a competitor)? Or do you want to create a peaceful place of peace that is nice to come to again and again?
Building an image can be done with both text (blog posts) and appearance (graphics, usability). A calm, simple site with white space is always more pleasant than a site full of information with pictures and banners here and there.
To ensure that the reader stays engaged with your content for a long time, offer them:
- useful,
- topical,
- easy to find and read,
- reliable and credible,
- and usable content.
Readers primarily want to benefit from reading a blog. WIIFM is a familiar concept to those who have been blogging for a long time. WIIFM = What’s In It For Me? (free translation, what’s in it for me). One example can be a post. If you’ve read this far, I’m sure you’ve already benefited. It encourages you to read the post further, doesn’t it?
Usefulness is easiest to realize Phone Number List by solving small but real problems with blog posts.
Timeliness ensures that the reader shares the posts on Facebook. Please make sure that the social sharing buttons are visible on the posts.
With the help of social sharing buttons, your readers share the post on social media, which means that you get even more visitors and readers to your blog.
