There are many myths and stereotypes about the social network Odnoklassniki, not only among ordinary users, but also among professional marketers. With the departure of popular promotion platforms from Russia, the market began to dictate a new need to return to the OK network as an interesting option for finding […]
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The average check in the B2B segment is much higher than in B2C, so it is extremely important not only to work in the black, but also to track which advertising requires less investment and brings in more clients. This will help to focus efforts on effective advertising channels and […]
Transcription is the process of converting a record conversation into text format. Speech analytics is a machine learning-bas technology that helps recognize large numbers of recordings automatically. Subsequent analysis allows you to quickly identify and eliminate problematic issues, improve the efficiency of operators. Recently, the quality of call transcription is […]
Identifying target appeals has become even easier. Manage advertising bas on qualifi leads with a new tool from Calltracking.ru Target lead tagging is the most accurate and fast qualification of requests. The service allows you to quickly and with 99.9% accuracy determine whether a call or any other type of […]
It often happens that when setting up advertising for one city, sales are going well, conversion is high, the budget is spent correctly. It seems that this successful experience can be scal to the entire country, but you change the settings of the advertising campaign and the effectiveness of the […]
Buying advertising in Yandex Direct is a largely automat process, but different marketers often make the same mistakes, which leads to budget losses. Effective advertising is not only a return on investment, but also real profit for the business. For many companies, Yandex Direct is the most important way to […]
Telegram is a synthesis of a messenger and a social network . On the one hand, you can communicate with each other and create common chats, like in WhatsApp. On the other hand, Telegram has open and clos groups where: Posts are publish to which users can leave comments. Video […]
Increasing the efficiency If you sell services, complex or expensive goods, then most likely you do it with the help of a sales department. The main tool of sales people is calls. One manager can make about 100 calls per day. Sales departments work according to pre-prepar scripts. But no […]
Acquiring new customers is much more expensive, both in terms of money and energy, than making a customer who already knows us return. For this reason, the main objective of many marketing strategies is to develop a fruitful relationship with their customers .customer loyalty mean Meaning and examples In this […]
First Index is Google’s system for crawling and indexing new web pages . Officially launched in March 2018 and previously announced in 2016, this implementation process reached completion on October 31, 2023. Google’s choice to prioritize content is based on the fact that most users access the Internet via devices. […]
User Generated Content ( UGC ), or content generated by users, is nothing more than any form of content – such as text, videos, images, reviews – that is created and shared by users themselves and published on the web. You are probably wondering what use it could ever be […]
Do terms like backlinks, off-page SEO, domain authority, anchor text, no follow, and link juice sound familiar but still cryptic? Understanding technical terminology can seem like a daunting task, and it’s easy to feel like a compassless explorer navigating uncharted territory. Don’t worry: together we will discover everything you need […]
