Why do you most commonly read blog post? To learn something new.( source )
Consistently publishing high-quality blog posts and articles can give your brand a personality.
The more regularly people read your quality content, the more they will remember your business.
High-quality content is informative, educational, and entertaining.
This means that anyone who encounters your content on the Internet will have a better idea of who you are and what you offer, even before they interact with your sales team.
The more information your potential customers have about your product or service, the more likely they are to make a purchase or take the desired action.
60% of customers say they are more likely to purchase a product after reading a blog post about it.
Get more quality leads
High-quality content generates better ROI than paid advertising.
First of all, content marketing is 62% cheaper than traditional marketing.
Additionally, 80% of searchers ignore sponsored posts in favor of organic content.
In addition?
According to a survey report from the Content phone leads Marketing Institute , companies that create high-quality content achieve an ROI of $44 for every dollar spent.
In comparison, U.S. advertisers receive approximately $11 in return for every dollar they invest in digital search advertising.
This doesn’t mean that PPC advertising campaigns aren’t effective. The only problem is that running paid advertising at scale requires more capital.
33% of people read blog posts to learn something new
Give your brand personality.
The easiest way to promote your product or service to your target Phone Number List audience is to tell a story.
The good news?
Investing in high-quality content can help you achieve exactly this.
Consider this:
According to a Wyzowl survey report, 90% of marketers say video content helps them generate leads:
90% marketers say video marketing has helped them generate leads( source )
The most effective content types for lead generation include:
video content
Survey Results
Check out helpful resources like checklists, cheat sheets, workbooks, templates, and more.
