Internet advertising has greater and broader advantages than what was used years ago on a mass level. Personalization and adaptation to the needs and preferences of consumers increases the chances of success. But given the saturation of information and advertisements, it must also be reinvented to continue having the desired effect. This is how native advertising , also known as native ad, has arrived . It has the ability to be easily integrated into the content, so it is not invasive and continues to achieve results. If you don’t know what it is, we’ll tell you what it is and why you need it in your business.
Different native advertising formats
What is native advertising and how does it work? Native advertising or native advertising is a marketing strategy that falls within digital advertising. Its objective is to integrate advertisements in a non-intrusive way into the information that Korea Phone Number Data users view . Therefore, it is presented to the public as a part of their user experience, both from a visual and textual point of view, and lacks the promotional elements that we usually see in traditional advertising. Since it is not perceived by users as advertising content, it is easier to increase the conversion rate . Furthermore, since it can provide added value, it can generate engagement and improve trust. Regarding its characteristics, based on what has been said, we could highlight three.
Closed native advertising
This is chameleonic advertising. That is, it adapts to the medium in which it is included, whether it is a website’s blog or social networks, among other options. Multiplatform presence. It is present both online and offline. They are a type of content that provides. Value and can spark interest in the audience . Although native advertising continues Belgium Phone Number List to seek to generate sales and profits, it does so through the user. Whether it is useful information, native advertising formats There are different types of native advertising. These are directly related to the way this digital strategy works, and is marked by the number of platforms on which it appears or the segmentation .
